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Integrating QR Codes to Businesses

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A QR Code is a squared two dimensional barcode that can store digital tremendous information when it comes to texts , website addresses or any other online information which can guide the user. QR Codes can be deciphered from a mobile phone with a camera and drive. Printed on a support or placed in the urban environment , it allows to connect the physical space and digital space.
Why integrate ?
Making often face physical limitations to disseminate information , QR codes scanners offer several possibilities:
Towards a complementary web page displayed to the product ;
Offer exclusive deals ;
Download an iPhone or Android application ;
Offer additional content to encourage the purchase "Transforming real traffic in traffic to your website "
Let me warn you in advance , it is not displaying a QR code on a product, an advertisement or a poster that points to the home page of your site that makes good use . There are some rules to follow in order to use them well , otherwise your efforts will be in vain and your campaign useless.
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How to integrate ?
Few good practices are to be followed when integrating a QR code. Here is a list of items to remember:
Provide value-added content . The user does you a favor when he scans your QR code,
Never point your QR Code to the home page of your site
Create a landing page for scanners optimized for their mobile
Facilitate scan by placing the code at chest height for display advertising
Be aware of the user's environment. The person is probably not at home , she must be able to perform its task on site.
Do not replace a link with a QR code for simple tasks like typing the URL of your website
Where to integrate?
Wherever there is enough space for a label of a square centimeter.
At a customer service counter: Leading visitors to the right place in a library
On product labels: Send to even more information on the product
On personal identifications: Showing Business Card
On a mobile application website link to download the application directly
Clever Cupcakes: for an advertising campaign for the Montreal Science Centre, Clever Cupcakes managed to make edible QR codes that redirect to the science center's web page
Now that you are more familiar with the many uses of QR codes and their integration, this is a tool for generating very easily: QR code generator. In addition, a link shortening Bit.ly, you automatically have a QR code that comes with the link information page while obtaining statistics on the use of QR Code.
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Arshad Dewkunkhan is Editor at Mauritius Yellow Pages, aged 25, resident of Rose - Hill. Former student of the St Joseph college with a formal education at College and University in Business Side.   Arshad is an avide reader, manages several Social Media pages, a football fanatic and loves spending time by nature.  


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